Unilever UK has appointed Asian Sourcing Link to supply all promotional goods for the UK business. With over 20 years experience in promotional goods, procurement and supply chain management, ASL will manage the Unilever  spend across the Foods and Personal Care division of the UK business.

ASL won the contract following a competitive tender.  The ASL team will work closely with the Unilever team to source all the promotional goods, including off the shelf items, bespoke items, holidays and vouchers, enabling a more cohesive and cost effective supply management system for the business.

ASL’s expert knowledge in the promotional goods sector and experience of working with blue chip companies, including BIC, Coca-Cola and the Global Sponsors of the 2006 FIFA World Cup, will enable them to utilise their existing network of suppliers and management systems.  With their global headquarters in Hong Kong, ASL have over 100 people in the Far East managing production for major brand names around the world.

Alec Pettigrew, CEO, Asian Sourcing Link (former owner of Marlow International Ltd) said: “We are delighted to have been appointed and are confident that our team’s  20 years experience and access to the best global contacts will provide Unilever UK with the perfect solution. We are looking forward to developing this partnership with the team at Unilever UK .”

Rachel Bristow, Marketing Services Director, Unilever UK said: “ We were looking for a partner with a proven track record and reputation in the industry, and with the resources, experience and network to help us deliver our vision over time. We believe that ASL can provide all of this, and much more, and we look forward to working with them and developing our working relationship over the next few years. “